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About
Supplement marketing is its own discipline. The buyer thinks differently, the trust bar is higher, and the content that works looks nothing like what works in fashion or beauty.
Daily Dose is a creative marketing studio for DTC wellness & supplement brands that want a partner who actually understands what they’re selling and who they’re selling it to.
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Who We Are
During my career, I’ve worked with DTC brands in every setup you can think of: in-house, agency side, and on my own. Over the last few years my work shifted almost entirely toward supplements, and the deeper I got, the more I kept noticing the same thing: the agencies these brands hired couldn’t get the basics right. Ingredients misspelled, claims that would never pass compliance, content that showed zero understanding of the product. I’d spend more time fixing their output than it would’ve taken to just do it myself.
During this time, I also learned that there’s a lot more nuance to supplement marketing than most people realise. This buyer does real research before they purchase, they compare ingredient forms, they check third-party testing. Earning their trust takes genuine understanding, and keeping it takes consistency.
The honest reason I started Daily Dose is that I’d rather be great at one thing than okay at five. Supplements is the industry I know best, the one I follow in my own time, and the one where I can do work that actually moves the needle. We cover the full customer journey, from positioning and content through to ads and retention, so we can meet you wherever you are and build from there.
Why brands choose
Daily Dose
We're not a generalist agency that "also does supplements." This is all we do — and it shows in how we think, create, and deliver.
Supplement-Native Strategy
We understand the buyer psychology behind supplements — the research phase, the ingredient skepticism, the trust gap. Our strategy starts there, not with generic DTC playbooks.
More Attention to You
We work with a small number of supplement brands at a time. That means real attention on your brand, not someone juggling 15 accounts across five industries.
Flexible by Design
Most agencies have one system and every client gets the same thing whether it fits or not. We shape our work around your brand, your stage, and your gaps.
Built to Adapt
New ingredients trend overnight, algorithms shift, platforms change the rules. We pivot without breaking a sweat so your brand stays relevant and competitive.
Our goal is simple:
...being the marketing partner that supplement brands don’t want to leave. One partner across positioning, content, ads, and retention, fully embedded in your world. If that’s what you’re after, let’s talk.