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Services

Your product is clinical-grade. Your marketing shouldn't look like everyone else's.

You've spent months on formulation, testing, and sourcing. Then your marketing tells the same story as everyone else on the shelf. We work exclusively with supplement brands, from the positioning that makes you impossible to ignore to the ads, content, and retention systems that make you impossible to stop buying.

01 — Get started

The foundation that makes everything else work.

Before you run ads, post content, or send a single email — you need to know what you stand for and why anyone should care. In a category with thousands of brands making the same promises, the ones that win are the ones that figure this out first.

We dig into your market, your audience, and your competition to find the angle that's actually yours. Then we turn it into the messaging, positioning, and creative direction that guides everything you build.

  • The strategic foundation for your supplement brand. Who you are, what you stand for, and how you're different from the 47 other collagen powders on the shelf.

    • Brand positioning and differentiation strategy

    • Messaging framework and USP development

    • Audience psychology and persona mapping

    • Brand voice, tone, and visual direction

    • Competitive analysis specific to your supplement category

  • A go-to-market strategy that defines your positioning, maps your audience, and lays out the creative and content approach to bring your product to market, from new SKUs to full brand launches.

    • Market analysis and competitive positioning

    • Launch messaging and narrative development

    • Campaign concepts and creative direction

    • Channel strategy and content plan

    • Timeline and execution roadmap

  • A second pair of eyes on your strategy, your ads, your content, your email - whatever's keeping you up at night. One-off audits, deep-dive sessions, or ongoing advisory without the retainer commitment.​

    • Strategic audits: creative, content, email, social, ads - wherever the gap is

    • Launch planning and go-to-market sessions

    • Ad creative reviews and angle development

    • Email and lifecycle teardowns

    • Ongoing advisory for in-house teams

02 — Get seen

Your organic presence, handled.

Supplement buyers don't impulse-purchase. They research ingredients, compare brands, and follow creators they trust before they ever add to cart. Getting seen means showing up consistently with content that's credible, educational, and worth their attention.

We take your organic social off your plate entirely: strategy, content creation, posting, and community management. Video, carousels, photography, educational series, stories. One team, one monthly delivery, no creator-wrangling.

  • Everything your brand posts on organic social, planned, created, and managed by us. We build the content calendar, produce the assets, write the captions, post on schedule, and handle the community. You stay focused on product.

    • Monthly content calendar across Instagram and TikTok

    • UGC-style video production: scripting, shooting, editing

    • Product and lifestyle photography

    • Educational content: ingredient deep-dives, comparison carousels, how-to graphics

    • Reels, stories, and trending format adaptations

    • Community management: comments, DMs, building trust in a skeptical category

03 — Get the sale

The growth engine that turns attention into customers.

Your audience knows you exist. Now make them buy. Supplement ads don't work like fashion or beauty: you're selling to people who research before they purchase, compare ingredients across brands, and need to trust you before they'll take anything. The creative that converts here is built on psychology, not aesthetics.

We handle the full pipeline, from consumer psychology research and ad angle development through scripting, production, and delivery. Plus the influencer and TikTok Shop channels that are driving the fastest growth in supplements right now.

  • Full-service paid social: strategy, creative, production, and campaign management under one roof. We research your audience, develop the ad angles, produce the creative, launch the campaigns, and optimize performance.

    • Consumer psychology research: the trust gap, ingredient skepticism, the supplement buyer's research phase

    • Ad angle library with concepts built on real audience insights

    • UGC video production for ads

    • Static ad design and production

    • Campaign management, optimization, and scaling

  • Wellness and fitness creators who can talk about your product with real credibility, not just hold it up for a photo. We handle sourcing, briefing, relationship management, and content rights.

    • Creator sourcing in wellness, fitness, and nutrition

    • Briefing and quality control: creators who understand bioavailability, not just "wellness vibes"

    • Seeding programs and long-term ambassador relationships

    • Affiliate and commission structures for performance-based partnerships

    • Content rights and usage management

  • One of the fastest-growing sales channels for supplements. We set up and manage your shop presence: product listings, affiliate programs, creator partnerships, and the content strategy that drives sales on the platform.

    • Shop setup and product listing optimization

    • Affiliate program management

    • Creator partnerships for TikTok-native content

    • Performance tracking and optimization

04 — Get the reorder

The retention system that turns first-time buyers into subscribers.

In supplements, the first sale is just the beginning. Your margin lives in the second, third, and twentieth purchase - in the subscription that never gets cancelled. Most brands spend everything on acquisition and let the most profitable part of the funnel leak.

We build the lifecycle strategy that keeps customers educated, engaged, and reordering, from the welcome sequence to the win-back to the subscription save.

  • The system that turns a first purchase into a second, third, and twentieth. We architect the full journey from first order to loyal subscriber: flows, subscription management, and the touchpoints that keep people reordering.

    • Lifecycle architecture mapped to your product's replenishment cycle

    • Flow strategy: welcome, post-purchase, replenishment, win-back, sunset

    • Recharge subscription management: setup, portal UX, cancellation prevention, skip/swap/pause

    • Cross-sell and stack recommendations

    • SMS, push, and email coordination

    • Churn analysis and ongoing optimization

  • Where the lifecycle strategy comes to life. We design, write, build, and send: campaigns that educate, flows that convert, and emails that actually get opened in a category where inboxes are crowded with generic wellness content.

    • Monthly campaign calendar and execution

    • Flow builds in Klaviyo

    • Email design and copywriting: ingredient education, usage guides, social proof, subscription nudges

    • Segmentation and personalization strategy

    • A/B testing

  • The programs that turn happy customers into repeat buyers and vocal advocates. Points, referrals, and review systems built around the supplement buying cycle — not generic loyalty templates.

    • Loyalty program strategy and setup (points, tiers, referral rewards)

    • Review generation campaigns timed to product usage milestones

    • Review management and response strategy

    • Referral programs designed for subscription-based products

    • UGC collection from reviews for use in ads and social

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Your formulation took months to get right. Now let’s make sure it reaches the people who need it.

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